(with Brian De Haaff, Greenleaf, 2017)
Brian's company, Aha!, has been an extraordinary success story. My job was to help him capture the unique quality—love—that has not only fueled the company's rapid rise but engendered unmatched affection and loyalty from customers and employees alike. We did that in a precise, detailed book that teaches readers how to use what Brian calls "The Responsive Method" to make any business more lovable.
YOU GET WHAT YOU PITCH FOR
(with Anthony Sullivan, Da Capo, 2017)
If there's anyone alive who knows how to pitch in any situation, it's Sully. We wrote this book to distill his decades of pitching knowledge—from rainy English street markets to national commercials for OxiClean and Nutrisystem—into ideas people can use for crushing a job interview, getting that raise, meeting that attractive stranger, or any other situation where persuasion is everything.
THE INVERSION FACTOR
(with Linda Bernardi, Sanjay Sarma & Kenneth Traub, MIT Press, 2017)
The Internet of Things is a lot more than Fitbits and connected toothbrushes. The convergence of computing and connectivity is changing the world's economy and how we do business. I teamed up with this trio of brilliant disrupters and tech visionaries to lay out a blueprint for inversion—a focus on meeting needs and creating customer experiences instead of building products—to lead the way in the new, connected world.